I've spent the last decade being the person who asks
Hi,
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I’m Jessica, and I help founders build structure behind the scenes so work moves forward without everything landing back on them.
It didn’t matter what role I was in, how long I had been there, or the size of the company. The question "but why?" was never far away.
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Sometimes people saw it as pushing back (and to be fair, there was a bit of that).
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But most of the time, I ask why because I need to understand how something came to be before I can take it on. I have never been someone who can just follow a process without knowing the reasoning behind it.
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And if you have ever taken a job that turned out to be three roles in a trench coat, you already know why that matters.
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With 15 years of customer service experience under my belt, nearly a decade of that on the front lines of a large global tech company, I have a real-time view of how businesses actually run (not just how they’re supposed to).
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As I moved from customer service into team leadership roles and eventually into a business process management role leading fulfillment services nationally, I started noticing a pattern I couldn’t ignore.
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Decisions lived in a few people’s heads
People kept things going through workarounds
Processes existed, but no one was using them
And when someone stopped to ask why, you would sometimes find the answer traced back to a workaround from years ago that no longer needed to exist.
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That question, “why are we doing it this way,” is still at the center of how I work today.
But why?
The work that shaped my perspective
The way I work comes from the different environments I have been part of throughout my career.
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I've worked in teams where there was a deep understanding of how work was done, even when nothing was written down. People knew what to do because they had been there long enough.
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I've also worked in environments where the work itself was simpler. The focus was on serving the customer, and how you got there mattered less than the result.
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And I have worked in large international companies where there were a lot of moving parts, and documentation was necessary just to keep things consistent.
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Across all of those experiences, one thing was always true. Processes existed, whether they were written down or not.
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Over time, I built a more formal foundation to support that understanding. I have a Bachelor of Business Administration from Davenport University and I am a Lean Six Sigma Green Belt. I have also worked with different ways of running projects, including Agile sprints and waterfall, depending on what the work called for.
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What works in a larger organization can feel heavy when it is brought into a smaller business as is.
That is where my approach comes from.
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Taking the thinking behind those larger systems and shaping it into something a smaller business can use as it grows, so it can handle more, move faster, and step into its next stage without breaking what already exists.
What It’s Like to Work Together
Every engagement starts by looking at what is already in place and asking what is still serving the business, what is getting in the way, and what needs to change before anything new is introduced.
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Customized Proposal
After the call, you’ll receive a simple proposal with 1–2 recommended services, pricing, and clear next steps so you know exactly what support could look like.
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Fractional Operations Partner
Real change takes more than one good idea. Your proposal will also include an overview of our three-month retainer package designed to help you stay focused, keep moving forward, and turn plans into action.
Once Jessica understands your goal, she will do everything in her power to ensure you succeed. Provide her with the right tools and resources, and trust her with your goals, and she will help you reach them and grow your company.
Martin Bedard
Jessica helped to build a culture, not just a process, a team or a department. A culture where questioning the logic of a process is not challenging leadership with defiance but with a change mindset. A process without criticism and challenge is one that is doomed to fail the people it is meant to serve. Jess taught me that.
Alexandra Witt